Posts Tagged ‘managemen’
Relationship marketing is a business strategy loyalty, interaction and long-term commitment to advance. Relationship Marketing marketing cross-functional processes that involve around all aspects of the organization is organized. The approach to customer relationship focusing on customer loyalty to enjoy a commercial advantage over competitors.
There are many benefits once a company has an ongoing relationship with customers more. Since the regular customers are familiar with the products and consistent in placing the order, they are cheaper to maintain. The long-term customers are likely to support other products to sell. Satisfied customers with an ongoing relationship with a company tend to be additions to the company’s customers. Loyalty, it is difficult for market participants or gain market share to enter. Relationship marketing enables people, processes and technology to increase costs and reduce profits. Relationship Marketing with retention and satisfaction with long-term relationships between customers and businesses to develop.
Relationship marketing strategies used to encourage customers to preserve their relationship with a company to proceed and the likelihood of customers switching to a competitor reduced. One strategy that can be used is a cross sell related products to which existing customers have been promoted. The development of a program where customers receive incentives for frequent purchases, increased sales for many companies. Another effective tactic is a group of products, where several products or services combined into one package and at a price. Cross promotions, discounts if customers or other promotional measures are provided to copper-related products, also proved useful.
Another important approach to relationship marketing is to increase levels of customer satisfaction for firms.
mutually beneficial exchange of communication were used to inform business needs of their customers and clients in light of the full measure of what the company can offer. levels of customer satisfaction have a significant impact on the amount of sales compared to competitors. Any company that wants long-term relationships where the buyer and seller have a more satisfactory performance can benefit from relationship marketing to promote.
Relationship marketing is designed strong relationships with clients to develop by providing information directly related to their needs and interests, and encouraging open communication. This approach often repeat business, word increased activity mouth, and better customer satisfaction.
Organizational development is a complex method that applies behavioral science to structural changes. It includes a wide range of activities, processes and theories, which focus on improving individual entities.
Organizational development focuses on approaches primarily intended to improve or change the organizational processes to maximize efficiency and reduced negative side effects.
Background and Description
Organizational development is rooted in behavioral research that appeared in the States after the Second World War. This led to the formulation of development strategies of behavior in their forties and fifties, which included quality control, response and sensitivity training.
Another factor contributing to the growth of organizational development have been models of socio technical systems of Britain and the Tavistock Institute developed during the fifties. It was mainly developed social needs and maintaining a significant interaction in the context of technological change.
It was later adapted turbulence caused by the organization of other factors such as layoffs or restructuring and the creation of governance structures to support very efficient. In the modern context ID, the socio-technical approach usually include work teams.
Evolution in the current context
National and international economic influences increased interest in the operational development in the United States during the eighties. Increased competition and slowing market have forced many entities is extensive organizational change.
For example, in their quest for productivity and quality, many entities, new technologies, pay cut, the plans change and motivating employees to accept new management structures. Many entities are using organizational development techniques in order to make changes.
Principles of organizational development
Although organizational development is a vast area, it can be distinguished from other changes in organizational systems, thanks to its added emphasis on process rather than problems.
While the group change systems have focused on identifying problems in an organization, then change the nature of the problem, the initiative focuses on identifying the behaviors and interactions to maintain and cause problems.
Typically, the organization’s programs share several basic characteristics. For example, in most cases they are considered long-term efforts of at least three years. In addition, the operational development focuses on collaborative management, where staff and managers at different hierarchical levels to work together to solve problems.